WEDNESDAY, JULY 24TH 2013

@AGENDASHOW, LONG BEACH CONVENTION & ENTERTAINMENT CENTER

 REGISTER NOW

AUTHENTICITY IS EVERYTHING

GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show.

The event theme is Authenticity. More than just a buzzword, Authenticity is the North Star in a landscape driven by commitment, progression and constant reinvention. From the clothes on our backs, to the content on our screens, to the terrain we ride and the heroes we embrace…originality and true passion transcends it all.

To guide us in exploring this theme, we have an outstanding roster of heavy hitters whose work has impacted youth culture and action sports. Each presenter will draw on their experience and bring their insights and perspective on what authenticity means: How to respect the traditions of the past, and break the rules of tomorrow. How to recognize and embrace visionary ideas, and what it takes to sustain a trajectory that is true.

Join us for an engaging day inside the Center Theater in Long Beach, CA —home of the TED Conference—immersed in a visually inspired and intimate conference environment. Meet, learn from, and network with those who have the power to make change.

Since 2009, ASC Action Sports + Culture Conference has curated authentic conference programming that brings together the best and brightest new talent in lifestyle, culture and youth industries with global industry leaders in entertainment, media and sports. By creating an audience mix that includes the world’s largest corporate brands and media alongside industry-leading action sports and lifestyle-focused companies, the ASC strives to create an environment that benefits attendees through education and the expansion of personal and professional networks. Past conferences were sold-out successes, hosting speakers, attendees and sponsors from companies including ESPN, The U.S. Olympic Committee, NBC, Target, Getty Images, Red Bull, Fast Company Magazine, Nike, Disney, Vans, IMG, The Hundreds, Burton, Huf, Oakley, Monster Energy, UFC, Wasserman Media Group and Transworld Media.

CONFERENCE WILL INCLUDE:
  • + Full Day of Interactive Presentations
       from Industry Leaders
  • + Networking Opportunities with fellow
       attendees
  • + Lunch Buffet and Afternoon Mixer
  • + Access To Exclusive Content From ASC
       Presenters
REGISTRATION:
  • $395 - Conference Admission
  • $495 - VIP Admission
  •    -- Preferred seating for presentations
           & lunch, 2-day pass to Agenda Trade
           Show (July 25-26), and donation
           to STOKED
  • $500 - Dual Conference Admission - ASC
           & Agenda Emerge (Friday, July 26th)
  • * Student Rate for College Students:
       contact Group Y for registration info
       and price
Wednesday, July 24th 2013
  • 9AM - 6PM
LOCATION:
  • Center Theater at Long Beach Convention
    & Entertainment Center
  • 300 East Ocean Boulevard
    Long Beach, CA 90802
QUESTIONS:
PRESENTATIONS BY:
+ STAYED TUNED FOR MORE ANNOUNCEMENTS

CHRISTOPHER MATER

HEAD OF SPORTS MARKETING
RED BULL

SETH COMBS

CO-FOUNDER / CMO
SOL REPUBLIC

CHRISTOPHER MATER  //  HEAD OF SPORTS MARKETING-RED BULL
Christopher Mater has spent his twenty-year media and marketing career in a fast paced, consumer focused environment. Mater’s focus: Understanding business opportunities, creating marketing strategies, and driving consumer behavior. He is currently the Head of Sports Marketing for Red Bull North America and responsible for creating, executing, and evaluating the Sports Marketing Department consisting of over 150 Red Bull athletes and teams, and 250 annual Red Bull owned events. Prior to his fourteen-year career at Red Bull, Mater was the Managing Director of RCJ Productions Pty Ltd, followed by Advertising Sales at Morrison Media Publishing. Along with being a “Forty Under Forty” Sports Business Journal alum, Mater distinguished himself as a competitive professional skier on the Australian Ski Team.

@RedBull      RedBullUSA.com


SETH COMBS  //  CO-FOUNDER / CMO-SOL REPUBLIC
From Fortune 500 companies to Bay Area start-ups, Seth Combs has helped brands successfully navigate the online space with precise messaging and dynamic digital marketing strategies.

After graduating from the University of San Francisco, Seth launched a franchise in San Francisco, growing it to a multi-million dollar business through direct response copywriting and direct marketing campaigns. With a passion for marketing messaging, Seth went on to study Copywriting at Miami Ad School in San Francisco before taking his expertise to help companies such as Comcast, Kodak and Bayer on developing messaging and digital marketing campaigns to build their brand.

In 2007, Seth joined Monster Cable, the leader in Consumer Electronics accessories, where he pioneered their brand into the digital space. Seth launched several marketing campaigns, working with Simplay, Buena Vista and Pioneer to raise awareness of the Blu-Ray platform and HDMI, growing this business to be an industry leader in 18 months.

In 2008, Seth put together the digital and messaging strategy and was part of the team that launched Beats by Dr. Dre headphones, working with Universal Records and Insterscope growing the business to the largest headphones company in three years.

In 2011, Seth co-founded and launched SOL REPUBLIC, leading the team as CMO. Partnering with over 214 DJs, Musicians, Producers and athletes, from Michael Phelps to Steve Aoki, along with activating over 25,000 music fans known as SOLdiers Of Sound, SOL REPUBLIC has become the fastest growing headphone brand around the globe.

Combining an entrepreneurial background with direct and digital marketing experience, Seth continues to help companies craft the right message, develop a digital strategy and execute to success.

@SolRepublic      solrepublic.com     

ERIC GRILLY

PRESIDENT
ALLI SPORTS / NBC SPORTS

SHAUN NEFF

CEO / FOUNDER
NEFF

ERIC GRILLY  //  PRESIDENT-ALLI SPORTS / NBC SPORTS
Eric Grilly was named President of Alli Sports in January of 2013.  As President of Alli, Grilly manages a business portfolio that includes the Dew Tour, the Red Bull Signature Series and the Lucas Oil Pro Motocross Championship.

Prior to being named President of Alli Sports, Grilly served as Executive Vice President and Chief Digital Officer for NBC Regional Networks. In that role, Grilly was responsible for all of NBC Sports Regional Networks digital operations, including strategy, content, new product and business development as well as technology.

A four year veteran of NBC Sports Group and Comcast Sports, Grilly played a vital role in building the digital business for the NBC Sports Regional Networks – known as the Comcast Sports Regional Networks prior to 2011. Under Grilly’s leadership, traffic for the NBC Sports Regional Network websites increased 282 percent and fortified the NBC Sports Group’s position as the nation’s leading digital provider of regional sports coverage.

Prior to joining Comcast in June of 2009, Grilly served as president of philly.com, the website for the Philadelphia Inquirer and the Philadelphia Daily News, where he redesigned the site from top to bottom, and grew site traffic by almost 600 percent, making philly.com one of the fastest-growing news websites in the country.

Before taking the reins of philly.com in April 2007, Grilly was President and CEO of MediaNews Group Interactive, one of the country’s largest local media companies.

After being raised in Alaska, Grilly earned a Bachelor of Arts in Economics from University of California, Davis. In 2011, he was selected as a member of the SportsBusiness Journal’s Forty Under 40 and has served as president of the Newspaper Association of America’s Digital Media Federation Board.

Grilly reports to Rob Simmelkjaer, SVP, NBC Sports Ventures and International.
SHAUN NEFF  //  CEO / FOUNDER-NEFF
Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Camarillo, California and is internationally sold in 45+ countries to select action sports retailers. Neff is all about having fun and bringing new vibes to the world. “We are like a gumball machine; spitting out endless flavors for the world to consume,” stated Shaun Neff when asked to describe Neff Headwear. We are not confined to one specific category; we are defined by reaching across multiple platforms like sports, fashion and entertainment.

Today, Neff is reaching further into the world of active fashion with the introduction of its Neff Vision and Neff Time lines, which are unique collections of stylish higher end sunglasses and watches. Collaborations with household names such as Snoop Dogg, Deadmau5, and Scarlett Johansson and their yearly charity initiative, "Neff Hope," ensure that Neff maintains its pattern of constant growth and innovation.

@Neffheadwear      @Shaunneff      Neffheadwear.com

DEREK CALLOW

DIRECTOR, GLOBAL PARTNER MARKETING
YOUTUBE

CURT MORGAN

PRESIDENT & CREATIVE DIRECTOR
BRAIN FARM

DEREK CALLOW  //  DIRECTOR, GLOBAL PARTNER MARKETING-YOUTUBE
Derek Callow is the director of Partner Marketing for YouTube, based out of San Francisco. In his role, he oversees YouTube's Partner & Creator Marketing efforts globally. Prior to this he was Head of Marketing for Google in Asia Pacific Emerging Markets, overseeing all marketing activities in the region. He has been with Google since March 2006.

Before Google, Derek was a consultant with Accenture. He was responsible CRM & strategy related project delivery within the telecommunications and financial services sectors across Asia Pacific.



Previous to Accenture, Derek was a consultant in Ogilvy & Mather's CRM and marketing strategy unit in Hong Kong and previously in their Brussels office. With Ogilvy, Derek was responsible for business origination and strategy development in the travel, financial services, logistics & technology sectors.



Derek received his undergraduate degree from the University of Bournemouth, and his MBA degree from Anderson School of Management, UCLA.

@derek_callow      @YouTube


CURT MORGAN  //  PRESIDENT & CREATIVE DIRECTOR-BRAIN FARM
As founder and CEO of Brain Farm, Curt has quickly become a highly sought after director/ cinematographer in the adventure and action sports world. Curt’s recent snowboard adventure film release The Art of Flight has re-invented the formula for action sports films and reached audiences well beyond your average snowboard fan. His work in film and television has earned him an Emmy for cinematography on National Geographic’s Great Migrations, a sports Emmy nomination for directing Young Jaws a surfing biography on NBC, as well as a multitude of film festival awards for past films. His experience includes commercial work for NBC/Universal, Visa Blackcard, Subaru, Quiksilver, Red Bull and others. His creative and relentless drive to create the most amazing entertainment has brought Brain Farm into the spotlight as an elite boutique production studio.

@brainfarmcinema      brainfarmcinema.com


RICARDO CRESPO

CCO / FORMER SVP GLOBAL CREATIVE CHIEF
TH13TEEN / 20TH CENTURY FOX

NORB GARRETT

SVP / GROUP PUBLISHER
GRINDMEDIA

RICARDO CRESPO  //  CCO / FORMER SVP GLOBAL CREATIVE CHIEF-TH13TEEN / 20TH CENTURY FOX
Most recently with 20th Century Fox as SVP, Global Creative Chief [FCP], riCardo is now CCO with th13teen, in their los angeles studio. previously riCardo also held several executive leadership positions including the Global Creative post at Mattel Inc., and at notable advertising icons such as McCANN ERICKSON, Saatchi & Saatchi and Chiat/Day. riCardo is prominent in the design+branding industries as a provocative creative ronin; driven by his ethos of intelligently provoking and delivering against a brand’s promise through innovative thought leadership and compelling communication. A globally seasoned and celebrated creative, he continues to influence his passion for excellence to many high-profile brands through his integrated strategic plans and one-voice designed communications.  In his youth, riCardo was three-time Canadian National BMX Freestyle Champion and a card-holding member of the original Upland Pipeline Skatepark.

@_riCardocrespo_      th13teen.com
NORB GARRETT  //  SVP / GROUP PUBLISHER-GRINDMEDIA
Norb runs Source Interlink Media’s growing sports and comedy properties which include SIM’s action/adventure sports business, GrindMedia, Baseball America, SLAM and StupidVideos.com. Since joining the company in 2010, Norb has overseen the acquisition and integration of the Grind Networks digital media group (October 2010) which includes a content partnership with GrindTV.com and Yahoo! Sports, the re-branding of the Action Sports Group into GrindMedia (July 2011), the acquisition of Baseball America (December 2011) and most recently the acquisition of TransWorld Media from Bonnier Corp. (May 2013). Additionally, Norb was responsible for SIM’s Home Tech and Marine Groups through February 2012. Prior to joining Source Interlink, Norb served as Editorial Director at Miller Publishing Group, where he oversaw and directed all editorial, online and new media efforts for Tennis, Smash, Spin, Vibe and Where magazines. Before that, Garrett was VP Group Publisher/Editorial Director for Primedia, from 2001-2004 after serving as creative director at EMAP Metro Sports Group running properties such as NFL Insider, Sport magazine and Gravity Games. He joined Petersen Publishing in 1997 as Sport magazine’s Editor-in-Chief.

A graduate of the University of Maryland’s Journalism School, Norb lives in San Clemente, CA, which his wife Alyssa and children Taylor and Peyton.

@_GrindMedia_      grindtv.com

BRIAN SOCOLOW

PARTNER / CHAIR, SPORTS PRACTICE GROUP
LOEB & LOEB

STEVE LAROSILIERE

FOUNDER / PRESIDENT
STOKED

BRIAN SOCOLOW  //  PARTNER/CHAIR, SPORTS PRACTICE GROUP-LOEB & LOEB
Brian Socolow’s practice includes the representation of players, teams, leagues, promoters, equipment manufacturers and others involved in the sports industry. Mr. Socolow counsels clients in a wide range of legal matters, including sponsorship and endorsement agreements, television rights deals, internet distribution and marketing agreements, purchase and sale of sports assets, venue agreements, trademark and brand protection and risk management.  

In addition to his sports practice, Mr. Socolow has extensive experience in litigating intellectual property, entertainment and complex commercial disputes.

@Loeb_LoebLLP      Loeb.com
STEVE LAROSILIERE  //  FOUNDER / PRESIDENT-STOKED
Steve Larosiliere is the Founder and President of STOKED, a youth development agency with offices in New York and Los Angeles that uses a combination of action sports (snowboarding, skateboarding, and surfing), mentoring, and after-school programs to empower teens to be successful leaders in their community.

Through STOKED, Steve’s work has appeared in the New Yorker Magazine, ESPN, Huffington Post, Nylon Magazine, Fuel TV, Bloomberg, Wall Street Journal, and Transworld Business. Stoked was voted to the charity of the Week by Time Out NY and was voted to the NY 100 (100 most innovative businesses in NY). In 2010 Steve was honored as a Hometown Hero in New York and given the Mentoring Award for his work with New York City youth.

Prior to founding STOKED, Steve served as a recruiter for Mentoring USA in New York City, advocated for youth in foster care, and ran a successful marketing company where he worked with clients such has Sony Music, Reader’s Digest, and Rock the Vote.

Steve holds a BA in History from Stony Brook University, is a United Way Senior Fellow, and received his MPA Baruch College’s School of Public Affairs. In addition to participating in action sports, Steve is an avid runner.

@stokedSteve      @WeAreStoked      Stoked.org


PAT PARNELL

SPORTS BROADCAST JOURNALIST (NBC, FUEL, ASP)
ASC HOST & MODERATOR

MORE TO BE ANNOUNCED
PAT PARNELL  //  SPORTS BROADCAST JOURNALIST (NBC, FUEL, ASP)-ASC HOST & MODERATOR
Parnell has been focused in the world of action sports commentating for almost 2 decades. He has covered All Vans Triple Crowns, Gravity Games, Dew Tour, ASP Tour, Supercross, Maloof Money Cup, NBC’s World of Adventure Sports, US Snowboarding Grand Prix’s as well as 5 Winter and Summer Olympics. Pat was also the host of FUEL TV’s Daily Habit for 6 years and is currently producing and hosting programs for Outside Television.


@PatParnell
+ PRESENTERS SUBJECT TO CHANGE